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3 Reasons Why Branding is Essential

Here are some ways branding is important to the growth of your business.

As marketers, it’s important that we understand the value branding can bring us. It’s an asset that leads to long term sales growth, value and loyalty. Brand building creates a broader reach. It bridges the gap between a business and its consumers. So let’s review how this business strategy helps generate this incline to success.

Attracts Connections

Great branding has the capability of connecting a consumer with your business. It can pique the curiosity of consumers to give it a test run. A well-thought-out strategy can ignite an emotional, cultural or spiritual relationship between the consumer and business. Cultivating these connections is the start of establishing a strong brand image and longevity in the eyes of the consumer.

Builds Loyalty

Tailor Brands Blog says you have 7 seconds to make a good first impression. That means you have a short window of time to hook the consumer. Seconds, to inspire and evoke a reaction from your target market. Good branding helps you achieve this. It helps your messaging strategically come across in a clear and concise way. When your target consumer not only chooses to purchase from your business but also returns again that’s one sign your branding is working. This means you created a positive exchange or environment for the consumer to return. According to Curatti, “73% of consumers love a brand because of helpful customer service”. So remember: Notable branding keeps consumers coming back for more and helps spread the word out for you!

It Shows You the Difference

Branding helps you define the point of difference between you and other competitors. For example, when I walk into a department store to purchase a new pair of socks I am greeted by 10 different brands. All 10 are trying to catch my eye. But what will get me to make my final purchase is branding. Which brand do I recognize? What are the brands I support? Which brand have I had a good experience with in the past? Creating what makes your brand different from others, makes you stand out at the department store. It’s what gets a consumer like me to connect with your product and make the purchase.

It’s important to note that brands are not what marketers say about the business, it’s what the customer believes the business to be. The success of branding entirely lives in the experience and perception of the customer. So let’s keep inspiring and open the eyes of our customers through branding.

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