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5 Tips To Take With You on Your Next Interview

Here are five ways to get ready to interview a fellow marketer.


Meeting someone is nerve-wracking. Especially if you’re anything like myself, an incessant people pleaser. I was nervous about doing my first interview ever with a fellow marketer. What does someone like me ask them? I wondered. We were connected through friends of friends. I didn’t know him or vice versa so his accepting my proposal alone had me feeling a mixture of gratitude and nerves. You want to present the best version of yourself. Not only that, but you want to make them comfortable. When I walked away from our zoom interview last week, after the pause of zoom recording, and the many thank yous from my end and mutual goodbyes I had this incredible sense of relief. But what if we can feel that way going into conversations with essential people in our industry and marketing. What if there were tips handy? Well, I think you know where I’m going with this. Below are some tips to prepare for a big interview with a senior marketing professional:

Research

Learn everything you can about your interviewee. Look them up on their social media accounts. Yes, I am telling you to stalk them. See how they promote themselves professionally. Check their Linkedin activity. Then learn about their academic and professional history. What college did they go to? What companies have they worked at? What industry? Is there any new and interesting news about the current company they work for? Be a vacuum of knowledge in this initial step.

Communicate Beforehand

Call them. Email them. Text them. Whatever messaging medium feels most comfortable for the both of you. Walk through what your objective is for the interview. Tell them everything you want to talk about. Send them over the questions prior to the interview. This way the interviewee feels comfortable with their answers and it can take away any unnecessary nerves. This helps build mutual trust during this transaction.

Find Common Ground

See if you have anything in common. Whether that be the industry you are in or something exciting that’s happening in marketing. It’s important to create this with your interviewee. It can make them feel at ease. Maybe talk about something they wouldn’t have talked about with someone else. Be personable. Make connections.

Ask Creative Questions

You can plan all you want. The interview never goes the way you imagine (sorry to disappoint you control freaks). Be attentive to their answers. Is there a follow-up question you might want to ask that you hadn’t planned to? Ask away. Take the journey into the unknown and unplanned. You never know what great conversations can come as a result.

Make it Fun

Remember, this is fun. Yes, it can feel daunting and stressful but it’s so much more than that. It’s an opportunity. It’s a chance to make connections with people who are your peers in a sense. Nurture these relationships. You never know what the future holds. Ask them what they are excited about in their professional career. Talk about what you’re excited about. Share your passion for marketing.

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