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7 Common Types of Infographics and Why they are Useful to Your Storytelling

How to utilize all these infographics to tell a better story.

So this is the fun part of storytelling. As a marketer, you’ve passed all the hard stuff. You have now solidified your main focus or idea. You went out of your way and accumulated all your research about your target audience. Most importantly the data, you’ve collected all your data. Now you have to decide what infographics will best illustrate your story to your prospective audience. There are many to choose from and they all have their advantages. Take a look for yourself.


The list infographic is used when you want to support a claim or argument with a series of steps. Compared to other infographics on this list it’s text-heavy. The words are really what drive the messaging in this kind of infographic. It is just elevated with the usage of visual elements and color schemes to grab the audience’s attention.


This is perfect for showcasing “before and after” examples. It can also be used to compare products, services, consumer’s opinions. You can highlight differences between things that are similar and similarities in things that are different. Showcases one choice’s superiority as better than the other to the audience. The infographics you can make with this type are endless. It’s a great way to visually compare things. Show how great your brand is to a competing brand!


There are a bunch of ways flowcharts are used to describe processes with a variety of paths. You can use it to show a chain of commands or actions. You can present solutions to problems. Show the scenarios or consequences of certain actions. You can even brainstorm ideas. It’s meant to be creative and show what has been, is, or could be.

Visual Article

This makes excerpts of writing a visual story. Use this if you would like to shorten the length of text in your article. It can make your article more interesting to the eye. This can also garner a lot of attention in the age of social media. Visual articles can lead to high engagement. It has the potential of being shared on social media platforms. So, get to creating!


Best used to visually showcase and compare data trends across different parts of the world. You can compare cultures, people and places all through demographic data.


This infographic is used to showcase a sequence of events in order. It is best used to show how something has changed over a certain period of time. For example, it can reveal the valleys and mountains a brand might face in a less complicated way to the viewer to digest.

Data Visualization

This infographic illustrates your data through data visualizations like pie charts and line graphs. This is a favorite to use in presentations to highlight important data insights in a design format. It makes your statistics or facts more interesting. Even enhance the clarity of driving arguments or solutions to the viewer.


When used right, all these infographics can take your data storytelling to the next level. They can grab the attention of your target audience. Make your data seem more interesting and memorable. It can even just bring clarity to what your data has reported. You just have to pick and choose the right illustrations for your story.

If you like this post, click here to take a look at last week. I dare you!

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