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How to Turn Fans into Consumers through Social Media

We will break down some ways you can turn your fans into customers.

According to Merriam Webster, a fan is an “enthusiastic devotee usually as a spectator”. But being a fan doesn’t always make you a consumer and vice versa. As a brand, you might have 1 million social media followers but only 100,000 of those followers buying from your brand. That would leave 90% of your follower base as mere spectators of your brand. This in itself can have its own advantages but when it comes to sales leaves a huge window of opportunity. That’s a potential to convert 900,000 sales and social media is the perfect place to do it. Here are some things you can do to increase your consumer base through social media:

It’s All About Messaging

Figure out how you want to target your audience on your social media platforms. Whether it’s Facebook or Instagram, it’s important to set a strategy on how you will increase sales. What will be your key messaging? How do you plan to communicate to your target audience? Showcase your brand story. Give them a close look into your brand personality. Let them see behind the scenes. What makes you stand out from their competitors. 

Compelling and Clear Website

Like I said, social media is an incredible tool to advertise and connect with your target audience. But it’s important that the website you link in your bio matches how great your social media page and content is. Taylor and Francis Online reports that it takes 50 milliseconds for users to form their opinion of a website. The website should be user friendly. Easy to navigate. Don’t flood the potential consumer with a lot of text or pages to choose from. Clearly showcase your contact information and call to action so the potential consumer can fulfill the action whether that be to buy the product or service or sign up for a weekly newsletter.

Monitor Your Results

This can sometimes be the most important step. It’s important to keep an eye out for what’s working and what is not. What social media content is returning the most positive reactions. What campaigns have created the most leads and conversion rates. You should review your results monthly and track your success. This will ultimately help you find out what works for your brand and what is not.

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