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These are the Most Challenging Parts of Brand Value Chain.

Here’s a breakdown of real-life examples of the most difficult parts of the Brand Value Chain.

The Brand Value Chain is a set of actions a business takes to create and execute a valuable product or service. It seeks brand value that is beneficial for the consumer, the brand itself, and its investors. As marketers, we primarily aim to achieve brand resonance and value with our consumers. It is important to remember we have to prioritize the increase and optimization of the brand’s shareholders. In order, the steps are Marketing Program Investment, Customer Mindset, Market Performance, and Shareholder Value. Here are the most difficult elements to tackle as a marketer and business owner.

Customer Mindset

According to Pam Moore, it takes 5 to 7 impressions for a consumer to remember a brand. This opens up the opportunity to secure brand awareness for a business. What comes next can be difficult. It is how the consumer not only feels about your brand but also how they interact with it. Marketers have the difficult task of making sure the messaging of the brand is interpreted and absorbed correctly by the consumer. The Customer Mindset is one of the more challenging stages in the chain. The goal is to alter the perception of the consumer into a positive behavioral correlation of the brand and its products. You are working to cement loyalty.

Brand Association

This is a part of the Customer Mindset in stage two of the Brand Value Chain. These steps enable marketers to find the uniqueness and strengths in your brand. This can prove difficult if the market is overly saturated or your business has a weak point-of-difference. Let’s say you own a nail salon and within one mile there are five other nail salons. If you do not find something that makes you stand out positively in the mix of competition, your brand will not be associated with a satisfactory service and acquire a space in your target consumers’ purchase patterns.

Brand Activity

Loyalty means repurchasing products, becoming a repeat customer and a brand advocate. You want your consumers to come back time and time again, tell their friends, their mom, and even the cashier at their local grocery store. You want your loyalty to become a marketing tool all on its own. This is difficult for new businesses to achieve. Marketing Dive reported that ​​77% of brands could disappear and “no one would care”. Think about that for a second. No one.

As a marketer or business owner, you have to catch awareness, cement uniqueness, achieve satisfaction and create an extended loyalty with your target consumer. Just think how much you use social media. Think about how particular you are about posting or sharing something for the public to see. How much value would you, a social media user, have to see to post a picture of your nails and tag the local salon? A lot of value is the answer. This is where the difficulty lies. The ability for consumers to influence others about your brand is a valuable asset. They first have to see you as an asset themselves.

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