Home » Blogs » What You Should and Shouldn’t Do When Creating a Survey.

What You Should and Shouldn’t Do When Creating a Survey.

The Do’s and Don’t of Your Own Questionnaire.

Conducting a survey can be a cost-effective advantage to gaining valuable insights of your business or brand. You can acquire market data, opinions across different inter-groups, awareness, satisfaction rate and buyers persona. Whatever marketing purpose you are trying to achieve, this data collection can aid in the foundation of your project. But it’s important you do it right. You have to ask the right questions. Here are some tips:

Do remember why you are creating the survey in the first place. Keep track of what your objective was for this survey. Draft the questions. Then take the time to answer the survey yourself. Do the answers provide you with the information you need for your objective? If they do, you are on the right track!

Do decide what kind of question type is best for the questions itself. You might not realize it but there are a lot of different question types to choose from. There are: choose many, choose one answer, all of the above, none of the above, rating, ranking and open-mindedness. Write out your question in the format of all these question types. Then pick which question type effectively gathers the intel you are looking for.


Do keep it short and simple. People are busy these days! Our attention span is close to nothing. I personally have trouble fully watching an entire Tik-Tok video on any given day. That’s why it’s important to keep the question brief for the respondents. It seems obvious, but it keeps the people engaged and creates a baseline of clarity when people are taking the survey.

Don’t forget to keep the questions in a logical or appropriate order. Figure out whether your survey should be randomized or have a logical order to it. If it’s in a logical order, it will help the respondents better identify and understand the question and stop any accidental incorrect or inaccurate responses. If there is no need for a logical order then make the survey randomized. A randomized survey can help eliminate any bias that response options can provide.

Don’t give the answers to the respondents. Remember not to lead the respondent to any specific bias or answer. Review your questions. Make sure you do not include your own bias in the questions. This can lead to inaccurate or bias-leaning data that supports your preconceived ideas.

Don’t make it confusing. Make this fun for the respondent. It’s important that these questions are as clear as they can be. Don’t leave any ambiguity in your survey. Look over your questions. Will the respondent understand them? Will they be able to answer the question and provide insightful data? If yes, you got yourself a well-rounded survey!

If you liked this post, click here to read last week’s!

Leave a Reply

Your email address will not be published. Required fields are marked *