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Why You Should Always Design with the End in Mind?

How taking the time to map out your end goal can help you tell a better story in your professional career.

As professionals, we are all striving to tell that perfect story. A Powerpoint Presentation that just captivates a team meeting. A story arc that shares an essential chapter every time you showcase a new slide. Sounds like heaven right? It’s my personal happy place anyways. Now, the way to achieve this time and time again is by designing with the end in mind. What does that mean you ask? It means you begin by creating the end so to speak.

Story Time

I started in sixth grade. When I had to write my first ever research paper. At the time, the idea of writing five paragraphs or more was daunting. Which is funny to think about how far little old writer me has come since. As scary as it was for me. What made it easier was learning how to build out an outline. I thought it would be a waste of my time but it ended up being the biggest tool for me to execute what felt like a monumental and challenging task. As I filled out the sections of my outline, I felt the weight of the task grow smaller and smaller because going into it I knew what I wanted to say.  This same sentiment can be applied to building your market research survey.

Find Your Own Outline 

Search for what helps you tell your story. What aids in the creative development of your survey. It can be opening up a blank Word document or creating a Powerpoint Presentation. You can even get a pen and paper and take an old school approach to your storytelling. Whatever it may be, find your outline.

Fill Out Your Outline

Take the plunge and get to creating! The first step is always the hardest. Map it out step by step. Write out everything you wish to report back on. Divide it into sections, like titles of chapters in a book. Create your market research survey’s story arch.

Add Some Details

Now, you can have some fun with it. Add some basic text to the chapters. What survey questions will help you finish up this chapter? What data sets do you need to fill in the details of the story? Add them per chapter. See how the story is coming together. You suddenly come up with more questions? Maybe, something you had forgotten or looked past. When you finish adding to the last chapter you are now ready to fill in those character developments, conflicts, twist endings and resolutions

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